As the world of luxury San Diego real estate videography and photography continues to develop, the approaches that worked well just a few years ago just aren’t enough to overachieve today. In order to stand out from the multitude, real estate specialists must adopt a dynamic and complex approach to connecting potential buyers with their dream homes. Over the last couple of years, that marketing approach for many has shifted more and more to online.
Engaging with others online through websites and social media channels is tremendously powerful; a fairly small amount of energy and marketing budget can yield contacts with countless new potential buyers. Now, this doesn’t exclude, face-to-face strategies for connecting with community members because that still works in many ways.
So how can real estate professionals like yourself harness the power of online and social media marketing and couple it with human connection?
One word: video.
Real Estate Video Strategy
Developing a plan for real estate videography marketing that is simple enough for you to execute and unswerving enough for your followers to rely on is the most vital step to connecting with new buyers through video. While it’s enticing to dive in head-first, it’s all too easy to end up with a sprinkled style and unpredictable timing, which can hurt your brand more than aid it.
Real Estate Videography on Social Media
One of the most public marketing spaces for incorporating real estate videography is social media. However, not all platforms are the same but it makes sense to be on all of them.
Videos in Emails
Sending an email blast is a great way to stay top of mind and share key updates about your listings with your audience. So what’s better than sending an email with a few paragraphs? A video! This digital strategy makes your emails more professional yet personal and reminds your audience what it’s like to chat with you.
Nevertheless, of where you decide to incorporate real estate videography into your online strategy, coagulate your plans for branding, consistency, and content before you just dive in. This way, you’ll face less estimation along the way and see more seamless assimilation with the rest of your online marketing efforts.