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Yes. Absolutely. And we’re not just saying that as a San Diego real estate photography company.

We recently published a report on the top real estate marketing trends for 2022. According to a survey we sent out to hundreds of real estate professionals across the nation, real estate photography is the TOP marketing tool that real estate agents use. If you’re not using professional real estate photography, you may already be behind.

San Diego real estate photography

As it happens, in real estate photography, the quality of your images matters far more than you imagine. As more potential buyers start their home search online, the demand for photography has only increased in the real estate industry. Whether you’re an agent or a private seller, this information will prove crucial to your future success, specifically when gaining potential clients. Here’s what we know.

Why Is San Diego Real Estate Photography In Demand?

Blame the COVID-19 pandemic or the nation’s shift to online shopping; either way, the fact is that 97% of today’s buyers search online for homes before even leaving the house. Real estate trends such as these make the quality of your online marketing a critical component of your business strategy.

Your real estate images make the difference between a fruitful conversation with a potential buyer or not meeting them at all. Real estate marketing has increasingly become a visual online process, and agents who neglect their photographs’ quality do so at their peril.

How to Choose a San Diego Real Estate Photographer

Real estate photography is clearly in demand. It serves to create aspirational and evocative imagery that compels buyers to take action. These, in turn, allow for faster sales, happy sellers, and higher profits.

Therefore, you must choose the right company to work with. Have a look at their San Diego real estate photography portfolio and ask them to explain how they’d make your property stand out. How will they tell your story? Will they assist with online marketing?