Before you can start selling properties, you first need to sell yourself as a reliable real estate agent. Clients want to trust that their agent has the expertise and savviness to get them a great deal on their dream home. So how do you prove yourself as the go-to agent in your local market? Here are three sure-fire strategies that work for both a new real estate agent, as well as industry veterans.
Dress the Part
In the real estate world, first impressions mean a lot. The way you dress is a big part of your professional image, and creating the right image is the first step towards building trust with new clients. Buyers want to feel confident that their agent knows their needs, budget, and market. You can ensure that you’re making the right impression with a clean, well-manicured appearance. A real estate agent’s dress code should be business formal or semi-formal, depending on your clientele and the market you’re selling in.
Play to Your Strengths
Contrary to popular belief, the greatest skill in real estate isn’t sales. Instead, real estate agents need to have a combination of excellent people skills, responsiveness, and knowledge of the real estate market. Both veteran and less experienced realtors have their benefits, so regardless of where you’re at in your career there is a way to sell whatever amount of experience you have in a way that can make you more appealing to a client. Some clients may be hesitant to work with fresh faces, but you can turn that to your advantage. It’s all a matter of perspective!
Have a Website
Every real estate agent needs a website. Your website is your digital headquarters, and you should have one even if you’ve already got a brick-and-mortar office. In today’s digital age, most prospective clients want to check out real estate agents online before they reach out. They’re looking to get a taste of your brand, your professional qualifications, and the types of properties you specialize in. If they’re impressed by what they see, they’ll feel confident that you’re the right agent for them.
Ready to dominate your local real estate market? Before you do that, you’ll have to sell yourself as a successful real estate agent. Only then will you get the client’s attention you need to take your real estate career to the next level. By following a few key strategies like dressing the part, playing to your strengths, and marketing yourself with a website, you’ll be the go-to expert in no time!
One of the keys to selling a home successfully is making sure it looks PERFECT. Work with Curb360 to make sure your listings look flawless.