With so much competition, real estate companies must be on top of their branding game if they want to stand out. Successful real estate branding is about so much more than a logo. Beyond this, you must make a strong impression that turns curious inquirers into loyal customers. To do so, you need the full package. Otherwise, you are likely to run into fundamental real estate branding challenges. Read on and find out how you can take your real estate firms’ branding up a notch.
1) Streamline Your Website Resolve Branding Challenges
Your real estate website should be clear, concise and easy to navigate. The truth is that many potential buyers don’t even know what they’re really looking for. Because of this, you need a website that contains plenty of educational information.Your content should provide resources from the most skilled agents in your company. Tap into each agent’s specializations. In this way, you appear to be an expert in multiple areas of real estate. You also help diversify your brand by showcasing a variety of talents.
Wordstream shares that working with a real estate specific marketing agency can ensure that your website design hooks visitors and guides them through an empowering, informative journey that inspires them to reach out.
Provide Unique Content
There’s an old saying in marketing: Content is king. Real estate is the same as any other industry in that the quality of its content defines branding. Even a firm with poor website design will receive more calls if they have killer content. In order to stand out in today’s oversaturated digital landscape, diversity is everything.
According to eRealty Advisors, you need to use video shorts, testimonials, e-books, quotes, photos and more to establish yourself as an authority in your area. Don’t worry about doing everything all at once. Choose a few types of media and areas of expertise. Use these platforms to build up a strong portfolio and attract new clients. As you learn which types of content perform best, you’ll be better equipped to design content that attracts more people.
Escape Branding Challenges With An Attractive Design
Your website design has to be not only functional but also visually engaging. Include photos, house tours, testimonials, agent profiles and other touches that make your site’s visitors feel like they’re making a personal connection. A Frequently Asked Questions page can include answers written by different agents that are hyperlinked to their personal agent page and contact info. You should also make sure that your real estate website is mobile-friendly since many buyers like to look at listings on the go.
A marketing partner can help create the perfect design that not only looks fantastic but inspires people to work with your real estate company. Digital marketing can be a total game-changer for your business and help you grow beyond your wildest dreams.
If you’re looking for a good way to market your listings, let us make a branded property website for you!